As globalization grows, NRIs still book cheap tickets to India from USA through Tripbeam, maintaining a strong connection to their homeland. These are not just traveling, but are efforts to maintain and build upon relationships that are rooted in family and culture outside one’s home environment. Studying the purpose of such visits provides an understanding of how those people maintain their roots and live as NRIs. This research explores the patterns of travel by NRIs to India and underscores the essential role of these visits to sustain cultural bond and how these affect their feelings towards the mother country.
Key Insights into NRI Travel Patterns
Travel to India is a precious routine for first-generation migrants, who see it as a way to “love their family.” For them, family bonding is a major motivator, with 90% visiting India primarily to connect with their extended family. Over 60% are excited by family gatherings and events such as weddings, and their travel plans are not significantly affected by financial constraints—nearly two-thirds would make the trip regardless of their financial situation.
Most travelers prefer Affordable Direct Flight Tickets From USA to India, bypassing layovers. However, preferences shift notably when comparing FirstGen to NextGen (their children). While 90% of FirstGen are inclined to stay with family or friends, nearly half of the NextGen prefer hotel stays. In contrast, only 20% of FirstGen opt for hotels.
What Do Young Generation Travelers Focus On During Their Visit To India?
The Young Generation is more exploratory, often embracing a tourist mindset. Over 25% plan a holiday after arriving. They connect with their heritage by visiting tourist attractions (60%) and national landmarks (48%) and also enjoy activities like spa visits (30%) and temple visits (70%). About half attend live entertainment, whereas two-thirds of the First generation prefer fine dining. Regional variations also emerge: roughly one-third of Northeast residents engage in outdoor recreation, and about half of South Indian families participate in children’s activities.
Why These Insights Are Crucial for Reputation Management?
These insights offer valuable guidance for crafting tailored offers and creating compelling messages. They also help identify key target audiences, enhancing market strategies. This is the essence of science-based reputation management.
